Fresh ideas can be created to meet needs the consumer hasn't even felt yet! Take for example: A Durham, NC molecular scientist has developed a way to add caffeine to baked goods. He has figured a way to add 100 milligrams of caffeine (the equivalent of a 5-ounce cup of coffee) into baked goods he plans to market as "Buzzed Bagels" and "Buzzed Donuts."
Big Idea Alert
What talents reside in your organization, when given the chance to try something radical may find something new your customers would crave, yet don’t even know they want it yet? Renegades enjoy walking the edge to create the new and different. Who should you turn lose on a wild idea?
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About Me
- Russell J. White
- Russell J. White has distinguished himself as one of America's leading business growth strategists. He helps corporate clients surpass their goals for excellence in growth, profitability, customer service and leadership. Non-profit organizations, athletic conferences and governmental agencies have also called on Russell for strategic planning consulting, executive coaching, leadership academies and keynote presentations. Russell is also a music enthusiast, golf addict, adventurer and renegade thinker.