Tuesday, April 21, 2009

Hustle -- What Does Your Daily Serving Look Like?

I hear people tell me how they have been laid off and in the same sentence tell me about the round of golf they played on Monday afternoon.

I hear people talk about how sales are off, budgets are tight and no one is buying out there right now.

I hear business owners complain about losing money and slow customer traffic.

What I am not hearing is how these people are investing 12 to 14 hours a day to find a job, close a sale and get more customers. Wow did we get lazy in the glory years. We expected profit growth to just happen every year (and it did), we expected our investments to grow just by watching them (and they did) and we sat back and enjoyed the view and the rewards. We justified that behavior by telling ourselves that finally all that hard work in the early years was finally paying off. No longer did we need to work hard because we had set up businesses and investments to run successfully on their own.

Hustle is for the Hungry


The game changed and those of us sitting back enjoying the view suddenly find ourselves out of shape for the effort required to make a difference. Now is the time to break out the hustle mentality and get digging, grinding and sacrificing to get back on top once again. As a twitter friend wrote recently, "HUSTLE is shoe leather and elbow grease and sweat and skipping breakfast and missing lunch."

Let the competition sit and whine about what happened to the good ole days and you regain your daily dose of hustle and blow them away. The fact is, people are hiring, sales are being closed, and customers are buying. Make sure you are the one who is in growth mode by being the one who doubles up on his or her daily dose of hustle.

If you start doubling your daily dose of hustle starting today; in six months you will be back in the hustle groove and you will be back in growth mode. Guaranteed. No magic bullet. No quick fix. Just hard work, focus and moving with purpose all day long.