Have you ever watched a movie or listened to a speaker at a conference that put you to sleep? You just get numb from the uninspiring information and delivery. A bad economy will do the same thing to your business. After 18 months of recession slow down and back-stepping, business leaders can get into a malaise that feels like the numbness experienced listening to that boring speaker.
Once this habitual plodding happens, business leaders miss good opportunities because their minds are more focused on just getting through one more month instead of looking for big jump opportunities.
Ask yourself these questions:
- Is your budget for this year set with expectation of improvement or with the fear of repeating 2009?
- Do you have wiggle room to capitalize on a fresh opportunity or do you feel overwhelmed in time and financial resources; therefore, you only hope to make it through the year?
- Are you on high energy rush and expecting to have a record performance year, or are you using the same mindset you used to survive 2008 and 2009?
Opportunities for every business will be available this year. Those leaders who are looking for them will find a way to take those opportunities and turn them into long-term success. Others will be waiting on the right time to take on such new ideas, which means those business executives will go lacking while the aggressors take more market share.
Use this month to awaken your senses, get your people vibrant in their attitudes once again and grab your share of opportunities that are ripe with potential. In talking with a gentleman who owns 600 rental properties, someone asked him if he was feeling the pinch of the economy where people were not paying or he was left with open properties. He didn’t even respond to the question, he just offered a different perspective.
He said, “I’m not worried about how many open properties I have because now is the time to focus on the great opportunity to buy more properties, so I’ve been on a buying spree getting some great deals.”
Think of your perspective. Are you more focused on the negative impact the economy has had on your business, or are you focusing on the opportunities that can be grabbed while everyone is looking the other way? This is your wake up call.
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