Forget coasting into the weekend, make today Kick Ass Friday and dominate the competition today.
I hear clients bemoan the competition all the time. The whining sounds like…They are bigger. They have larger budgets. They have more man power to get things done. They have a bigger market share. They. They. They.
Forget playing the game THEY play. Figure out what they are not doing and be the one to deliver that.
Answer these 10 questions for your organization and you will be who THEY wish they could be. After you make millions of dollars from the answers to these questions remember where you got it from and let me know about your success.
1. What is the marketing approach in your industry no one has tried yet? Do it.
2. What relationships do you want to establish your competition wish they had? Go for it.
3. What service could you improve to remarkable levels? No waiting, act today. In fact, right now.
4. What are the trends of your industry changes over the next five years and how could you be there next year? You have a full 8,760 hours to make it happen. Make it happen.
5. What is the most creative marketing idea you could smack the competition upside the head with? Think how good that would feel.
6. How could your salespeople out-smart, out-hustle, and out-maneuver everyone else in the industry? It's there for the taking. It's up to you how bad you want it.
7. What is the one product you produce or sell better than anyone else? Scream to the heavens about it like your hair was on fire.
8. What online technology hasn't reached your industry and how can you capitalize on that fact? Go find it because it's probably something you can do for free.
9. What is the biggest customer complaint about the competition? Be the superstar to those customers in that one area.
10. Where are you not giving your full effort and passion? Ask someone who reports to you and you'll get a better answer than the one you came up with – unless they are afraid for their job.
11. What are the next ten questions you need to ask yourself as a leader who needs to grow?
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About Me
- Russell J. White
- Russell J. White has distinguished himself as one of America's leading business growth strategists. He helps corporate clients surpass their goals for excellence in growth, profitability, customer service and leadership. Non-profit organizations, athletic conferences and governmental agencies have also called on Russell for strategic planning consulting, executive coaching, leadership academies and keynote presentations. Russell is also a music enthusiast, golf addict, adventurer and renegade thinker.