I remember the first time I read Seth Godin's book Purple cow. I still find that one of the best rereads I own. Because every time I read it again my mind is in a different place and more new ideas spring forth. We are in Purple Cow marketing times.
Also, marketing is in such evolution, companies need to be looking down the road an extra mile to see where they need to be reaching out and how is the best way to make that happen.
Video marketing
Remember when YouTube was a curiosity site for home film makers posting their version of America's Funniest Home Videos? Now YouTube is a marketing force that millions are using for resumes, promotional videos, and yes pitching products. Imagine making commercials you don't need to buy air time for?
The instant feedback of this type of marketing also answers the old question of which marketing ideas are working. If your commercial or video on YouTube goes viral it rides a wave of the greatest feedback you could ever get in marketing -- word of mouth support and resending the link to the commercial to friends. If it sits there with no views, you are getting cold honest feedback the networks will never provide. Your ad sucks.
Information marketing
Brochures are an endangered species. In fact, print marketing is pretty much no longer necessary with how well society is linked in to mobile information technology. Obviously, everyone knows they need a fantastic website. But what about your website information is attractive and sticky? Sticky means people visiting will stay to read what information you have available. Marketing departments need to spend hours on taking advantage of technology options and forget the traditional marketing methods. They no longer apply.
Information also needs to be information worth hearing! We are so bombarded with information we tune out all but the most attractive. Blogs you write should be attention getting. Your research needs to be up to the minute, and your delivering needs to be spot on for the people you are trying to reach. One size no longer fits all in the information marketing game. Segment and diversify your message. Go that extra mile to be sure your technology-driven information marketing is hitting the target instead of just being "out there" for people to finds.
Social network marketing
The companies who are using facebook and twitter effectively to market what they have to offer are the companies that understand the new age of marketing. Do you have a facebook fan page? As a leader of an organization are you working on the cult of personality for your company?
Google strategies are all about proper positioning within the algorithm to hit front page status. Social media marketing is all about positioning yourself in a core group of fans, customers and business friends. This is the direction marketing is moving because everyone knows word of mouth is the best marketing and the social media marketing program capitalizes on that premise.
Walk that extra mile in the new shoes of marketing and watch your organization capitalize on growth in any economy.
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