1. Forget dress down Fridays. Go for "Dress up Fridays" and have people come to work in their finest clothes. Imagine a VP walking through the lobby in a tux. That will generate publicity!
2. Develop a creative, funny video for why everyone should want to work in your company. Use employees and let them be their selves unedited. Post it on YouTube. (If this scares you then you need to work on your work environment!)
3. During the middle of a lunch hour at the "power lunch spot" restaurant, stand up and get everyone's attention for an important announcement: Free cheesecake dessert for anyone who wants one! Be sure your business card is delivered with each cheesecake you bought. This will create buzz.
4. Begin a post card campaign to contact your business clients. Something attention-getting. My next post card will have my red boots with the caption: These Boots are Made for Talking! That is sure to get noticed!
5. Roll out new products for the current times (new means not repackaged old stuff) and let the world know in a splash of announcements across all online media.
6. Create a list of something people will pass around. My Kick Ass Friday lists are consistently the most viral of my blog entries.
7. Create a quiz for people to answer. Surveys, quizzes and mind bender puzzles are always attention getters that can create buzz, in fact…
8. Have a brain buster puzzle at your next trade show booth. People will keep coming back every 30 minutes to see the new puzzle and get the answer to the old one. About the third visit they will want to know more about your products and services.
9. Use a compelling image. It could be a cartoon where you invite people to write the caption, or just one of those images people find humorous and will pass along, with your attached information of course.
10. Create a simple video on how to use one of your products. Whether you rent ditch digging equipment, want to walk someone through your new fast loan process, or teach someone how to eat your sub "properly" (think how much fun you can have with this!) The video is an opportunity to have fun, educating customers while answering some questions they might have, and showing your personality or corporate culture that sets you apart from the competition.
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