Customers are probably the most informed, savvy and intolerant of BS than customers have ever been in the history of customers! So why are most companies taking the same products and giving them different names to try to appeal to the current times. You should be ashamed.
This year's car is the same as last year's car. The big development in your beer product is the can turned blue when it's cold -- as if I couldn't tell it was cold by touching the can! The discount you used to give all the time is now the "stimulus discount." Why doncha just get a hammer and beat yourself over the head if that is the best you can come up with.
Come on people. If you want customers you need to act like it. Hundreds of companies all over this country are having great years financially. Many of my clients are showing significant growth this year, the year of recession, depression, and suppression.
So what gives?
Where are your new products and new delivery systems that will get the cynical consumer to sit up and take notice and say to themselves, "I gotta have one of those!"
Do you think a car with 100 MPG capability is going to get the consumers attention when gas stays at the $4 a gallon mark? Do you think the technology exists to make that a reality? Count on it.
Where is the WOW in your products and services? Where is the WOW in your marketing? Where is the WOW in your approach to kicking the competition's ass?
Consumers have very high expectations and feel they have seen it all. Why else do amateur YouTube videos go viral into the millions? Because people want to see something they haven't seen before. They want something that reaches them. They want to be inspired.
What are you doing to inspire your customers with products and services that hit them where they live? That speaks to them? That makes them want to but it right away?
Try this question on for size:
What products do you offer that customers are demanding to own? The products they will eagerly wait in line to get?
If you don't have this -- you need it. If you can't think of what that could be -- find someone who can. If you want to dominate your marketplace, grow your business and have customers demanding your product you need to get off your ass and THINK what would it take to make that happen?!
Cash for Clunkers did it. Concert tickets do it. Every Christmas there is a toy that does it. Now what are you going to do about it?
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